Originality Records logo

A division of Akwire Agency

Originality
Records

An independent remote-first label built for original artists, cinematic sound, and culture-driven releases.

We help artists launch records with strategy, visuals, metadata, marketing, and sync-ready opportunities across film, television, digital content, and branded entertainment.

Where sound becomes cinema

About

Originality Records

Originality Records was created under Akwire Agency to give artists more than distribution. We help shape the full creative world around a record — from cover art and music videos to release rollouts, short-form campaigns, artist branding, metadata preparation, and soundtrack opportunities.

Our mission

To support original voices with ownership, strategy, and cinematic storytelling.

What we do

Built around the artist

Music Distribution Support
Artist Development
Creative Direction
Release Strategy
Metadata Preparation
Cover Art & Key Art
Music Video Production
Short-Form Content Campaigns
Sync & Soundtrack Opportunities
Brand Partnerships
EPK Creation
Playlist & Marketing Strategy

Submit to the label

Submit to Originality Records

We are accepting submissions from artists, producers, and songwriters with original sound, strong identity, and music that can live beyond the stream.

What are you looking for?

Release checklist

Every release, end to end

A snapshot of the 28-point checklist we run on every Originality release. Signed artists get a live version inside the label dashboard.

Song finalized
Final mix completed
Master completed
Cover art completed
Canvas / visualizer completed
Music video planned
ISRC assigned
UPC assigned
Song title confirmed
Featured artists confirmed
Producer credits confirmed
Writer credits confirmed
Split sheet completed
Producer agreement completed
Artist agreement completed
Metadata intake completed
Lyrics added
Explicit / clean version confirmed
Release date selected
Distributor upload completed
DSP pitch copy written
Pre-save link created
Social rollout calendar created
Press photos ready
EPK completed
Sync version prepared
Accounting split entered

Request a meeting

Let's talk

For artists, managers, and partners exploring a working relationship with the label.

Sync & partnerships

For filmmakers & brands

Music supervisors, content creators, agencies, and producers — request access to our catalog.

Originality Records logo

Originality Records

An independent music division of Akwire Agency.

Where sound becomes cinema

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